Your website might look great, but does it generate enough sales? Search Engine Optimisation (SEO) is not just a buzz-word : it is the foundation of all online marketing. By ensuring the highest rankings and maximum visibility in search engines, more people will discover your website when they search for keywords relating to your products or services, allowing you to grow your online business.
Search Engine Optimization, more commonly known as SEO involves anything that enables search engines to find your website. We develop SEO into all the websites we build which gives your site a head start in the rankings. What this means is search engines can trawl our sites, index all the relevant content, ignore non relevant content and provide search results to their users. Although search engine algorithms are always changing, there are tried and trusted SEO methods that can give your website solid visibility. Metatags, along with relevant textual content of your website, are critical components of SEO. Metatags are special tags in the code of your web pages that provide search engines basic information about your site and what it provides.
The textual content of your website is also informative to search engines. If every page on your site had the same basic text, or no text at all, any search engine would have a hard time seeing what your site is about. It is therefore critical to include well-written text on your web pages. Pages full of pictures and graphics, forms, and scripts that don't include any other text are virtually invisible to search engines. Include unique textual content to distinguish your web pages from the others out there.
The first step is to analyse the search phrases your potential customers are using. By testing the level of search volume and reviewing competitors who rank for these search phrases, we build a detailed picture of the search market for your industry. If you already have visitor data available, we will review this to get a feel of your current traffic profile and a feel of the strategy that will likely work best for your website.
In Step two we review your existing website and make careful, intelligent updates to that will make it more search engine friendly. This includes everything from the basic on-site SEO (such as page content, HTML titles and meta tags), along with URL structure and page content. We will also review the visitor flow, call to actions and overall purchase process so we can advise on adjustments that will maximise the conversions your website gets.
Once updates are complete, in step three we complement this activity by acquiring high quality links to your site. We have always believed in the most ethical approach to off-site SEO : only good links from relevant websites are healthy for your websites ranking performance. We can also offer regular blogging, news articles and content creation as an ongoing part of our SEO activities - all of which help generate more interest and raise awareness of your business, products and services.
We assess the impact of all the activities so far - find out how enquiries are for you, test rankings to see measure the level of improvement made so far, and will look through your traffic data with you to give you a thorough update report. From this, further suggestions will likely arise - we may find some areas working very well, and other areas may need more focus, and so we return to the first step to repeat the cycle.
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